Amorim's Fatal Error? Challenging The Executives and the Unassailable Executive Class

Tbecame clear the manager was able to withstand defeat by Grimsby. Survive losing a crucial continental showpiece versus a particularly poor Spurs sides in living memory. He could survive home defeats to West Ham and Wolves, a lowly league position, his rigid approach, squandering the team's best homegrown talent, a poor winning percentage, labeling the squad the worst in Manchester United history. But there was one adversary against whom the Portuguese coach would not be allowed to dance. If you challenge the sporting director, you had better succeed.

Regrettably, like many a top-flight right-back in Blackburn’s championship 1994-95 season, the coach came at the executive and appears to have failed. The most casual observer will notice the paradoxical situation: a manager who frequently berated at his players for failing in one-on-one duels crumbling in the face of the white heat and formidable presence of one of the Premier League’s most feared sporting directors.

In truth, this whole bruising episode seems to paint the director in a different perspective. It may have been easy, given his nine months in a similar role with the Saints, to regard him as merely a functionary in the United exoskeleton: an individual whose appointment was due as much to his friendship with his former boss Omar Berrada as any demonstrable skill. How mistaken everyone was. In brilliantly outmanoeuvring the club's celebrated manager, just as he bested the hapless a previous executive earlier, he has demonstrated as one of football's strategic masterminds: a strategic mind that United’s mid-table rivals will now be justifiably concerned.

A Tactical Clash Over System & Ideology

For example, it was Jason Wilcox who having been part of the leadership that appointed the 3-4-3 fundamentalist the coach originally, was instrumental in trying to persuade Amorim to ditch his favored formation. Unsurprisingly, these pleas were resisted. But perhaps such directives carry more weight when delivered from the mouth with the impeccable soccer background he possesses, holder of international appearances and a contributor to a title-winning side decades past.

Maybe eventually Jason Wilcox may be persuaded to outline his thought processes to the rest of us. Maybe one day questions may arise regarding why the coach is departing with full compensation, with no penalty clause in place. But Jason Wilcox speaks rarely in public, and with very good reason. The true intellectuals in football – men like Jason Wilcox – function on a plane beyond our own prosaic understanding. Were he to speak, most likely we would perceive is a series of ultrasonic blips and complex calculations. Desiring an explanation is not the same as being ready to comprehend it.

Sir Jim Ratcliffe reportedly proposed playing Bryan Mbeumo in a defensive role.
The club's co-owner reportedly suggested utilizing the attacker in an unfamiliar defensive position. Photograph: Getty Images

An Supreme Power In Command

But of course, in training our focus on the sporting director we overlook the true genius behind the modern United throne. The director is, in reality, merely executing the commands of his line manager Sir Jim Ratcliffe, who privately has made very clear his preference for a back four. It is reported, Ratcliffe has also suggested deploying the forward as a right wing-back. The owner is eager for the club to embrace analytics and analytics. Per reports, in an executive meeting soon after his investment, he declared that United’s style of play “will be determined in this room”.

After all, Ratcliffe is an expert in these intricate footballing stuff, leveraging his background in petrochemicals and yachting. Above all he remains incredibly rich, and as we all know, the rich are superior: more insightful, sagacious, more tactically astute, fundamentally better. Whom else would you trust to manage a strategic plan of austerity, the construction of a modern arena that appears similar to an abstract design, the acquisition of a new striker?

The New Football Order: Executives Over Coaches

This represents a shift we are increasingly seeing at the elite levels football. Historically, clubs foolishly delegated big footballing decisions to subordinate staff such as coaches, talent spotters – players themselves. Perhaps it was once possible for an up-and-coming, innovative manager with a philosophy and energy to go into a club and implement their plan through to completion. Yet how many companies have such individuals set up? How many large-scale layoffs have they managed? Better by far to place the real power where it rightly belongs: the leadership tier, the casually dressed executives, the individuals with impressive LinkedIn profiles. It is wiser to decide the strategy in the boardroom and hire someone who can tailor their methods accordingly. If coaches were once chefs, they have become more akin to delivery personnel: not creating the food, yet ultimately answerable if it arrives poorly or fails to meet standards.

In the meantime, a coach's role has become not about crafting the philosophy and more about marketing it: the front-facing representative on the front desk, the public face of an organisation they have minimal power to change. A coach at Chelsea takes a squad of literal children into the Champions League and secures two medium-sized trophies, and effectively gets sacked for talking. A manager at Celtic finds his standing damaged while the people who hired him live to blunder another day.

A Modern Corporate Game: Responsibility Only for the Coaches

And perhaps in a small way this is simply corporate governance in action: the elevation of a privileged elite who are infallible, whose decisions remain untouchable, whose errors can always be sacked away without justification. Hire the system coach only to fire them for playing excessively 3-4-3. Hire the process guy and later discard them for taking too long. And most importantly show gratitude; for the incremental season ticket price rises, for the latest player acquisitions, for the fact that the grownups – however well qualified – are in charge.

Robert Ellis
Robert Ellis

A retro gaming historian and collector with over 15 years of experience preserving Sega console legacy and sharing gaming culture.